Understanding financial inclusion among Indian artisans
India is home to roughly seven million artisans, many working as micro and nano-entrepreneurs with seasonal, irregular incomes — yet they remain one of the most financially under-researched populations in the country. Illunet is running a qualitative research study to understand how artisans across four states access, use, and experience formal and informal financial systems, and to surface the barriers and enablers that shape their financial lives.
What the research covers
- How artisans access credit, savings, insurance, and digital financial tools
- Barriers: inconsistent documentation, seasonal cash flow, distance from institutions, distrust built over years of exclusion
- Coping mechanisms and existing financial behaviours
Our approach
- In-depth, trust-first qualitative interviews with local partners supporting access
- Structured using the Access–Usage–Quality framework and the Financial Health framework's four pillars
- Inductive, grounded-theory analysis so themes emerge from artisans' own accounts
Financial literacy & capacity building for gig and contract workers
Nia works with migrant gig and contract workers, helping them relocate for work without losing the value they've built each time they move. They approached Illunet to bring our entrepreneurial capacity-building and financial literacy program to their members — teaching people how to compound the value of their income through effective savings, sound financial habits, the fundamentals of entrepreneurship, and everyday digital literacy.
What the program covered
- Financial literacy — UPI & mobile banking, income tax filing, budgeting, saving vs. borrowing
- Entrepreneurial mindsets — identifying opportunities, revenue vs. profit, formal vs. informal loans
- AI fundamentals — what AI is, everyday use cases, the basics of prompting
How it was delivered
- One in-person session per batch, at Nia's Studio in Hosur
- Self-learning modules and videos shared via WhatsApp
- Sessions run in both Hindi and English
- Program redesigned mid-pilot to adapt to high resident turnover